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Selling What Sells

ApparelGator Selling Scheduled Guidelines

Our Guide to Identify Prime Seasons and Products for Selling to Key Markets

Time is Important

The purpose of scheduling this calendar is to serve as a whole year around selling and promotional guide for small businesses. This calendar will assist you to pitch popular apparel categories and corresponding product fulfillment periods. ApparelGator.com Inc has managed this calendar to keep you updated with peak buying periods for branded products and their seasonal roles so you keep them in mind when planning your company's selling calendar.

Follow the Two-Month Lead Time Rule

Follow standard practices for your product sale planning that needs to be planned two months before your product fulfillment period. These two months will give you ample room for the timely delivery of final products to your customers; this period will also assist your customers to plan their assortments and estimate total products needed.

Reserve Three to Four Months for New Product Launches

In order to ensure a successful program of a product launch, you have to create partnerships with decision-makers three to four months before, so that you get best results at the time of launch. These 3 to four months will allow you to complete planning before product launch and prevent any difficulty, which your clients may have toward purchasing new apparel.


January - February

Spring Sports:

(Baseball, Softball, Golf, Lacrosse, Tennis, Volleyball, Track, Gymnastics)

  • Lightweight to mid-weight apparels are often used in the month of January and February. There is an array of clothing line fall into this category like performance t-shirts, jersey polos, team essential polos, golf shirts, hoodies, muscle shirts, tanks, mesh polo, wicking t-shirts, pique polos, knit shirts, shorts, pants, jackets, towels, visors, hats, bags, backpack and duffel bags.

Earth-friendly Products in Time for Earth Day (April 22nd)

  • T-shirts, polos, tanks, pants, fleece, totes and bags


  • Earth friendly products includes t-shirts, polos, tanks, pants, fleece, totes and bags
  • Earth-friendly products can be geared towards a multitude of customers. Major mills, private labels and fashion-forward brands are carrying their own versions of earth-friendly apparel which means your customers have their pick of the earth-friendly styles at a variety of price points.



March - April

Summer Sports:

Basket Ball, Cycling, Football, Tennis, Swimming, Hockey, Golf and more

  • Due to hot weather in March & April, the apparel and accessories use in this season are performance sport shirts and lightweight polos and t-shirt, tanks, cotton jerseys, muscle shirts, tanks, mesh shorts, pants, lightweight to mid-weight hoodies, fleece zip-ups, crew neck t-shirts, towels, visors, caps, backpacks, wind shirts drawstring backpacks, duffel bags and more.

  • Fan gear for March and April including t-shirts, visors and caps
  • Recommended Brands: Jerzees, Champion, Harriton, Gildan, Port Authority

Reunion Season (June)

  • Family: Caps, t-shirts and lightweight to mid-weight fleece
  • High school and college: Lightweight t-shirts and fleece
  • Recommended Brands: Gildan, Port Authority, UltraClub, Port & Company

Resort wear

  • Family: caps, t-shirts and lightweight to mid-weight fleece
  • Recommended Brands: Jerzees, Champion, Gildan, Port & Company, UltraClub, Econscious


  • Heavily target fraternities and sororities during the reunion season. These buying groups always seem to be in need of imprinted apparel.
  • Recommended Brands: Gildan, Port Authority, Hanes, Jerzees, Sport-Tek, Harriton, Nike


May - June

School Orientations for July Delivery

  • Lightweight apparel is in demand when summer arrives. This includes t-shirts, shorts and long-sleeve t-shirts, polos, tanks, hooded fleeces and more.

Summer Camps

  • Lightweight cotton or blended t-shirts, tanks, shorts, fleeces, pants and caps
  • Recommended Brands: Anvil, Jerzees, Champion, Bella and Alo Sport, Port Authority

Resort Wear

  • Family: caps, t-shirts and lightweight to mid-weight fleeces, tanks, shorts, caps, pants, polo shirts
  • Recommended Brands: Authentic Pigment, HYP, Port Authority, Comfort Colors

Alumni Associations

  • Polos, t-shirts and lightweight fleece, pants
  • Recommended Brands: Harriton, Jerzees, Anvil

Golf Outings

  • Polos, jersey/cotton, Sport shirts, wind shirts and jackets, performance shirts
  • Recommended brands: Adidas, Ogio, Port Authority, Nike, Sport-Tek, Harriton, Ashworth


  • School: Polos, sweaters, pants, t-shirts, cotton/jersey, tees, fleece
  • Recommended brands: Champion, Augusta Sportswear, Gildan, Hanes


  • Tie-dye, garment-dyed and camouflage styles make for fun summer camp apparel.
  • The peak buying period for summer camps is early June, just in time for a July 4th target delivery date.
  • In light of summer vacations, it is important to close sales in May or June for delivery before the start of school.
  • Start your biggest push of golf apparel in May, as August is the most popular month of the year for golf outings.


July - August

Fall Fleece

  • Soft shell jackets, wind shirts, mid-weight to heavyweight fleece pants, zip-ups, polos, t-shirts, hoodies, shorts and crew necks are the selection of July and August.

  • Recommended Brands: Devon & Jones,Fruit of the Loom, Sport-Tek, Badger, Champion

Back to School

  • High school, fraternities and sororities: T-shirts, fleece, tie-dye t-shirts, tanks, jackets, sweatshirts, sweatpants, caps, hoodies, shorts, socks and more
  • Recommended brands: Sport-Tek, Bayside, Bella, Comfort Colors, Chouinards
  • Dance schools

Industrial Uniforms

Fall Sports:

Football, Soccer, Field Hockey, Track, Gymnastics, Golf and more

  • Mesh baseball jerseys, ringers, raglans and long-sleeve t-shirts, performance sport shirts and t-shirts, muscle shirts, tanks, lightweight to heavyweight fleece zip-ups, hoodies and crew neck t-shirts, cotton jersey, cotton/spandex and mesh shorts, nylon and polyester wind shirts, gloves, ear muffs, and scarves, towels, visors, mesh and twill caps, gear bags, drawstring backpacks and duffels
  • Recommended Brands: Russell Athletic, Port Authority, Augusta Sportswear, Next Level, Sport-Tek

Breast Cancer Awareness (Month of October)

  • T-shirts, fleece and caps
  • Ringer, raglan and long-sleeve T-shirts, hooded fleece, tie-dye, totes
  • Short-sleeve and long-sleeve performance T-shirts for cancer walks/runs
  • Recommended Brands: Gildan, Badger, C2, Duofold, Champion, Port Authority


September - October

Manufacturing Service Awards

  • Mid-weight to heavyweight polyester fleeces, pullover hoodies, jackets, gloves, scarves, sweatshirts, long sleeves t-shirts and pants
  • Recommended Brands: Gildan, Hanes, Storm Creek, Dickies, Port Authority, Econscious

Holiday Gifts

  • Gloves, ear muffs, scarves, hats, jackets, hoodies and fleeces
  • Recommended Brands: Port Authority, District, Alternative, Eddie Bauer, UltraClub

Winter Sports:

Basketball, Swimming, Wrestling, Ice Hockey, Indoor Track, Cheerleading

  • Heavy weight and performance t-shirts, muscle shirts, tanks, heavyweight fleece zip-ups, hoodies, crew neck and long-sleeve t-shirts, pants, cotton jerseys, cotton/spandex and mesh shorts, full-zip and pullover polyester or nylon, jackets, gloves, ear muffs, scarves, towels, knit caps, beanies, gear bags, drawstring backpacks and duffels
  • Recommended Brands: Russell Athletic, Harriton, Nike, Augusta Sportswear, Sport-Tek
  • Fan gear, including T-shirts, spirit towels, blankets, caps and beanies


  • Mid-weight to heavyweight hoodies, jackets, parka, cardigan, sweater, vest
  • Recommended Brands: Gildan, Jerzees, Fruit of the Loom, Devon & Jones, Port Authority

Industrial Uniforms

  • Fleece-lined, thermal-lined and hooded jackets, long sleeves t-shirts, pocket polos, sweatpants
  • Recommended Brands: Champion, Chestnut Hill, Badger, Jerzees, Port Authority, Cornerstone, Dickies, Red Kap, Econscious


November - December

Award Recognition Season

  • November and December are the months of Award Recognition. The collection of this category includes t-shirts, hooded fleece, jackets, bags, blankets, woven shirts, sweaters, and other accessories.
  • Recommended Brands: Gildan, Jerzees, Port Authority, Champion, Econscious

Trade Show Uniforms

  • Predominantly in the first quarter
  • Polos, woven shirts, sweaters and T-shirts

Winter Giveaways

  • T-shirts, tie-dye, hooded fleece, polyester performance T-shirts, totes, drawstring
  • Recommended Brands: Hanes, UltaClub, Anvil, Port Authority, Champion, Nike, Badger, Harriton


  • Introduce your customers to less-traditional premiums for award ceremonies. Your customers can surprise award recipients with practical wearables instead of conventional trophies or certificates that tend to get lost in the shuffle. Wearables are more rewarding not only because recipients can easily show off their accomplishments, but they can also get functional use out of their award.
Selling What Sells
Selling What When

  • Take your Business to the Next Level
  • Look at your current customer base and see what other opportunities exist there. If you are working with a school's athletic department, are you providing apparel for every team, including the cheer and dance teams? Are there other extracurricular activities, such as band that also need apparel?
  • Are you offering your corporate clients creative ways to incorporate promotional apparel? For instance, one Fortune 100 company sends a branded onesie to every employee's new baby.
  • Are you spending enough time networking and spreading the word amongst your circle about your offerings? Referrals continue to be the number one way to generate new business.
  • Head start with the best of your abilities and make better apparel presentations with the help of effective tips. Good Luck!
  • "Always give people more than they expect to get." - Nelson Boswell